TienYu Hsiung - 2025 總統盃運動賽事 National Games Promotional Film

2025 總統盃運動賽事

Key Visual Design
Animated Short Film

Client: 文化總會 GACC
Studio: MixCode Studio
My Role: Key Visual Design, Storyboard, Styleframe, Cel Animation

MixCode 混合編碼為總統盃定義了「全民主場，等你上場」的核心主張，以開放性和參與感直接對全民號召。
作為運動賽事，我們推翻常見的專業運動員視角，打破天賦與門檻的限制，聚焦潛藏於民間各處、蓄勢待發的動能。

在視覺與動態設計上，我們將這股「隱而不顯的能量」具象化。透過充滿爆發力的標準字，搭配流暢且充滿生命力的全動畫影像，捕捉全民上場的瞬間。我們相信，即便不是頂尖，只要願意毫不保留、狠狠出手，就是你的主場！

For the Presidential Cup, we defined the core narrative: We Play Bold. This is a call for radical participation, dismantling professional athlete-centric norms to amplify the raw, latent energy of the people. We shifted the focus from exclusive talent to the powerful act of taking the stage.

Our design translates this unseen momentum into a high-impact visual experience. Through explosive typography and fluid motion graphics, we captured the definitive spirit of the game. Greatness isn’t reserved for professional athletes—it belongs to anyone who plays without holding back!